About The Agency
Founded in 2011 by CEO Mauricio Umansky and a team of industry veterans, The Agency is a global, boutique real estate brokerage headquartered in Beverly Hills, California. The firm specializes in representing clients worldwide across various property types, including residential, new developments, resort real estate, residential leasing, and luxury vacation rentals.
Since its inception, The Agency has redefined the real estate industry by fostering a culture of collaboration, where all clients and listings are represented in a cooperative environment by all agents. This innovative approach ensures that clients benefit from the collective expertise and networks of the entire team, providing a competitive edge in the market.
Under Umansky's leadership, The Agency has achieved significant milestones, including representing some of the world's most noteworthy properties, such as the Playboy Mansion—the first house in Los Angeles to sell above the $100 million mark—the Walt Disney Estate, and residences owned by Michael Jackson, Michael Jordan, and Prince. The firm's impressive track record has positioned it as a leader in the luxury real estate market.
Today, The Agency boasts over 115 offices in more than 12 countries, with a network of over 2,000 agents. The firm's commitment to innovation is evident in its in-house creative, public relations, and technology divisions, which provide cutting-edge marketing strategies and tools to support agents and clients alike. This dedication to excellence has earned The Agency recognition as a top luxury brokerage by Inman and inclusion in Inc. 5000's list of fastest-growing private companies in America for seven consecutive years.
Services
Residential Sales and Acquisitions
The Agency assists clients in buying and selling luxury residential properties, offering personalized services tailored to individual preferences and investment goals. Their extensive network and market expertise provide access to exclusive listings and qualified buyers.
New Development Marketing and Sales
The firm provides comprehensive sales, marketing, and management solutions for new developments. Their team collaborates with developers to create strategic marketing plans that enhance property visibility and drive sales.
Resort and Hospitality Real Estate
The Agency represents clients in the acquisition and disposition of resort and hospitality properties, leveraging their industry knowledge to identify opportunities that align with client objectives.
Residential Leasing and Luxury Vacation Rentals
The Agency offers services for leasing luxury properties and vacation homes worldwide, connecting clients with premium rental opportunities that meet their lifestyle needs.
Property Management
The firm provides property management services, ensuring that clients' investments are maintained and operated to the highest standards. Their services include tenant relations, maintenance, and financial reporting.
Global Reach with a Boutique Approach
With offices in multiple countries, The Agency combines a global network with a boutique approach, ensuring personalized service and local expertise in the world's most coveted markets.
Collaborative Culture
The Agency fosters a culture of partnership, where all clients and listings are represented in a collaborative environment by all agents, ensuring comprehensive representation and a competitive edge.
Strengths
Rapid Global Expansion: The Agency has experienced swift growth, opening multiple new offices across the U.S., Canada, and Europe, reflecting its increasing international presence.
Innovative Marketing and Media Presence: The firm's strategic use of media, including unscripted TV programming, has enhanced its brand visibility and appeal in the luxury market.
Collaborative Culture: The Agency fosters a culture of partnership, ensuring that all clients and listings receive collective representation from their team of agents.
Weaknesses
Rapid Expansion Risks: The Agency's swift growth, opening multiple offices globally, may pose challenges in maintaining consistent service quality and corporate culture across all locations.
Summary
The Agency offers a sleek, modern approach to luxury real estate, combining a collaborative agent model, high-profile branding, and cutting-edge marketing to serve clients around the world. Its international expansion and media-savvy leadership have made it a go-to for celebrity and global clients alike. Still, rapid growth and recent legal challenges may raise concerns about consistency and brand reputation across offices.