About Frias Properties
Established in 1974, Frias Properties of Aspen Snowmass has spent five decades evolving from a small, family‑run real‑estate office into one of the valley’s most recognizable hospitality and property‑management firms, now employing more than 50 team members in Aspen’s core. A 2024 milestone (celebrating 50 years in business) underscores the company’s long‑standing commitment to local homeowners and international guests alike, a tenure that few independent firms in the resort market can match.
Today Frias curates an inventory of 130‑plus vacation residences ranging from slope‑side condominiums and renovated downtown lofts to sprawling, ski‑in/ski‑out estate homes, giving luxury buyers and renters a breadth of options rarely housed under one roof. The firm’s boutique scale and deep roots foster off‑market intelligence which allows discerning clients early notice when sought‑after condos or trophy homes quietly change hands.
Services
Rental‑to‑ownership guidance is a hallmark of Frias’s buyer services: clients often begin with a short‑term stay arranged by in‑house reservation specialists, then transition to purchase once they discover a residence or income‑producing property that matches their lifestyle goals. Dedicated brokers pair this firsthand experience with granular market data, helping buyers evaluate cap rates, seasonal demand, and HOA dynamics before committing capital.
On closing, homeowners can hand the keys to Frias’s comprehensive property‑management division, which oversees everything from housekeeping and maintenance to guest services and homeowner‑association administration, an end‑to‑end solution that protects asset value while maximizing rental revenue. A year‑round concierge desk further enhances the offering, arranging airport transfers, private chefs, ski tune‑ups, and bespoke mountain adventures, ensuring new buyers integrate seamlessly into Aspen’s luxury community without the logistical burden of self‑management.
Strengths
Five decades in Aspen hospitality, celebrating 50‑year milestone.
Curates 130 + luxury vacation rentals, giving buyers rental‑to‑ownership pathways.
Full property‑management and concierge services streamline post‑purchase ownership.
Weaknesses
Core business centers on rentals; dedicated sales inventory is smaller than brokerage‑only competitors.
Summary
Celebrating 50 years in 2024, Frias blends a 130‑plus luxury‑rental portfolio with a boutique sales team, letting clients “test‑drive” Aspen living before purchasing. Full in‑house management and concierge services make post‑closing ownership virtually turnkey.