About Coldwell Banker Mason Morse

Founded in 1961 by Bill Mason and Edward “Wendy” Morse, Coldwell Banker Mason Morse is the longest‑standing real‑estate brokerage in Aspen and the Roaring Fork Valley, combining more than six decades of local heritage with sustained independent ownership.  Today the firm operates full‑service offices in Aspen, Snowmass Village, Basalt, Carbondale, Glenwood Springs, and Redstone, giving buyers seamless coverage from the resort core to down‑valley ranch country.

After affiliating with the Coldwell Banker network in 2011 and expanding again through a 2024 merger with The Select Group, the brokerage links its valley expertise to a global platform of 100‑plus countries and a growing Mountain‑West footprint. Its roughly 75‑agent team averages more than fifteen years of experience and consistently finishes among Aspen’s top three firms by dollar volume, including a 14.6 percent share of the valley’s $5 million‑plus market in 2023.

Services

Buyers gain neighbourhood‑level insight on everything from ski‑in/ski‑out penthouses in Aspen to equestrian estates and working ranches along the Colorado River, thanks to specialists embedded in each community office across the valley. The firm publishes detailed quarterly market analyses, curates “Home” newsletters, and circulates a lifestyle magazine, resources that help purchasers track micro‑trends and time their acquisitions with confidence. Participation in Coldwell Banker Global Luxury adds international syndication, high‑impact digital marketing, and cross‑border referral pathways, while the local team manages about 300 long‑term rentals, offering relocating buyers a practical “try‑before‑you‑buy” avenue. An in‑house resort‑rental and concierge division can arrange everything from private aviation to curated mountain experiences, ensuring a seamless transition into Aspen’s lifestyle and safeguarding the discretion expected at the upper end of the market.

Strengths

• Continuous local presence since 1961 gives deep institutional memory of every market cycle.

• Agents average 15 + years’ experience, giving buyers seasoned guidance.

• Six offices from Aspen to Glenwood offer valley‑wide property coverage.

Weaknesses

• Broad property mix (entry‑level to ultra‑luxury) may dilute ultra‑premium focus compared with niche boutiques.

Summary

Operating continuously since 1961, this legacy firm covers six Roaring Fork Valley towns and fields agents whose average tenure tops 15 years, offering deep historical insight into every neighborhood cycle. Affiliation with Coldwell Banker adds international marketing without sacrificing its locally rooted culture.